In 2022, if you want to have a successful career in marketing, you need to be knowledgeable in online marketing. Why? Because in the near future, almost 80% of all consumer spending will take place online. That’s a lot of money up for grabs! So, what can you do to make sure get your hands on it? Simple, stay updated with all the new skill sets. That’s when an online marketing course comes in handy. Online marketing courses are ideal for busy professionals who want to learn new skills. That’s why I decided to list useful information and the best free online marketing courses in, 2022.
Technology has taken over the world by storm, that’s a fact. With the pandemic, a huge percentage of workers migrate to a remote-home mode of working. Since the majority of the work is done through online platforms. So, that’s why online marketing has become one of the most demanding skill sets.
What is an online marketing course?
Basically, a digital marketing course is an educational plan that provides its students with the skills and knowledge necessary to plan and execute effective digital marketing campaigns.
Typically, a marketer curriculum covers topics like email marketing, paid search (PPC), search engine optimization (SEO), and social media marketing, along with other topics. As the world is rapidly moving online, digital marketing is becoming one of the most essential skills for businesses and entrepreneurs.
What are the benefits of an online marketing course?
Digital marketing courses are an important training ground for aspiring online marketers. There are courses for everyone, beginners, and advanced marketers alike.
Digital marketing is one of the most important aspects of any business that’s making its way online (and should be doing it). But as you can imagine, it can be hard to keep up with the latest trends and updates. The internet and consumer behaviors are constantly changing. An online marketing course (Find out more about the free online marketing course here) can help you stay up-to-date on the latest strategies and techniques or can give you an initiation into this business.
Also, since it’s an online skill you can work from anywhere you want, which means you can spend more time traveling with your family or alone.
Top free digital marketing courses
As I told you before, there are courses for everyone, so I tried my best to list the most complete free course about online marketing I could find. Covering some topics, like best one for starters, the best one for advanced, and the best one for email marketing.
Google Fundamentals of Digital Marketing
Best for beginners
What better start than by the hand of one of the biggest players in the game? In 26 modules created by Google Trainers, you’ll master the basics of digital marketing with practical real-world examples and lectures. You’ll find useful information like types of ads and a ton of tips and tricks.
Best for copywriting
In order to have an effective marketing strategy, you need to catch the attention of consumers. How? With outstanding copywriting. And that’s something Copyblogger is doing a great job with. In this free course, you’ll learn a ton of practical information to write like an expert. From the basics of copywriting to headlines!
They also have one of the best internet marketing education free courses available online that have been around for a LONG time.
Best for PPC
PPC stands for Pay-Per-Click and believes me, you will be finding this everywhere you go as an internet marketer. Basically, it involves ads and a fee every time it’s clicked. In this course, you’ll learn the basics of PPC, how to find keywords, and many more super useful topics, all for free!
Sendinblue Academy Email Marketing
Best for email marketing
An incredible complete course for one of the most important skills a internet marketer can have: email marketing. Here you’ll learn all the basics you need to get started, with practical examples, tips and trick. After you finished this course you’ll be able to plan, execute and measure an email marketing campaign the right way.