Despite the emergence and rapid development of various international platforms for sharing information on the Internet, the first social network Facebook continues to be popular and in demand for sell facebook accounts and business representatives.
As many already know, in October 2021 Mark Zuckerberg renamed his, the company Facebook Inc. – the owner of the social network and other services of the same name, into Meta. Today, the main goal of the IT giant is the creation of a meta universe, Metaverse, and the organization of a set of digital worlds, with the ability to physically feel the presence of people through space, create avatars, and integrate objects from real life in a digital form.
As we can see, the developers are actively engaged in the development of the platform, which manages to remain an excellent channel for marketing for many years due to its wide coverage and numerous opportunities to apply targeting advertising mechanisms.
Are you using Facebook for business? In order to get the most out of a social network, using the same type of marketing for different areas is not enough due to the constant evolution of the platform itself, as well as the highly variable behavior of users and brands. It is necessary to keep abreast of the latest innovations and new opportunities offered by Facebook.
International group of IT companies WebMate examined the forecasts, announcements and trends in the development of this social network and prepared a list of trends in Facebook, which will help you to create an effective business strategy in the network in 2023.
What can Facebook users expect in 2023?
While Zuckerberg is busy creating the Metaworld, through which he hopes to greatly expand the social network’s audience and interest young people who now prefer TikTok, there are several ways for businesses to update Facebook’s marketing strategy by 2023.
Facebook needs to take advantage of existing and new features of the platform to achieve better results. For example, apply interesting four methods to improve the effectiveness of Facebook’s strategy.
#1: Betting on concise content.
This doesn’t just mean fewer letters in text posts. It also refers to creating videos in a shorter format to publish Facebook videos.
In early fall 2021, the platform made another borrowing from its own Instagram, launching Reels – short videos. At Insta, this solution literally caused a furor a year ago, and for Facebook the feature also became an effective solution, which was actively picked up by users.
Today Facebook videos, which include video, audio and special effects, are allowed to be up to 30 seconds long.
Like the already familiar stories, they are visible in their own special panel at the top of the Facebook feed, integrated into the news feed and even into Facebook groups.
Such videos are ideal for tasks such as:
- promoting projects;
- audience growth;
- Community building – for example, through the creation and distribution of ads in videos.
As of today, Facebook continues to test additional features:
- sharing clips from Instagram;
- integrated advertising in clips;
- monetization of clips.
All of the above means businesses should definitely look into this feature.
#2: Using third-party content
In 2023, users are encouraged to create and actively share user-generated content on Facebook. While Facebook is clearly not a priority channel among social networks when it comes to UGC, the Zuckerberg platform is nonetheless gaining momentum and has become a key channel for finding and sharing UGC that can enhance almost any social media strategy.
When user-generated content (UGC) is integrated into business publications, brands are able to share authentic content that will:
- Engage audiences;
- Will strengthen customer relationships;
- Will drive down advertising costs.
In 2023, it is advisable to pay more attention to managing partnerships with opinion leaders. Such partnerships are especially valuable for marketing business projects on Facebook in 2023.
#3: Invest in community on the platform
Creating videos and stories will help boost organic reach and engagement on the Facebook page. However, for any business project, voluminous and frequent posting of content on the page will be a mistake and will lead to an undesirable effect.
Instead of ramping up the amount and volume of content on your own page, for brands looking for more creative solutions to increase engagement in 2023, look to Facebook Groups.
The reason is the difference between groups and pages:
- pages are ideal for promoting a business project;
- the main purpose of groups is to create a supportive community around the business project.
While the business has complete control over the content of the page, groups are predominantly dependent on the contributions of their members. In order for the group to maximize its potential, a member incentive plan should be developed. These can be:
- carefully crafted questions;
- regular activities;
- Asking participants to create their own messages and initiate discussions. This will allow your group to become lively and exist on its own script for the benefit of your business project.
#4: Increasing Revenue from Facebook
The platform offers paid online events through Facebook Live.
Representing themselves on the social network Facebook brands are interested in finding the next options to increase their reach and engagement. One method is Facebook Live, which is becoming increasingly popular with live video. The engagement potential of Facebook Live is enormous.
According to Socialinsider, live video engagement is more than double the engagement rate of pre-recorded video.
High-quality Facebook Live events or live streaming with third-party webinar tools offer an opportunity in 2023 to actively take advantage of Facebook’s newest monetization feature. Authors on Facebook will now be able to host paid online events, which will recoup the resources invested through an engaged audience.
It should be noted that Facebook is not going to charge for such paid online events until the end of 2023. In other words, authors currently get 100% of what they earn. Hurry to test this option soon!
To get the results you want from your page or simply to optimize your approach when using Facebook, it’s worth taking a closer look at the Facebook marketing trends presented, which can serve as a guide for business planning on this social network in 2023. For the near future, Facebook has plenty of opportunities to help you stay ahead of the competition – live videos, short-form content, community building and monetization techniques.