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Featured Snippets in Digital Marketing – A Guide

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When it comes to digital marketing, staying on top of all the latest trends and technologies is crucial for success. Things move fast in the digital space. Thus, to ensure your website is ranking in the top spots of Google’s SERPs, you need to understand the newest trends and ways to make the most of them.

One of the most crucial elements that everyone sees in Google’s search results (but many ignore it) is a Featured Snippet. Google launched this feature in 2014. Since then, it has become a powerful tool for marketers to improve engagements, boost their reach, and outrank their competitors.

But what exactly are featured snippets? And how can you benefit from them?

Read this blog post till the end to find the answers to all these questions and more!

Simply put, a featured snippet is a short and informative result that aims to answer the user’s query. They appear at the top of the SERP. If you notice Google’s search result page, you will see a quick summary or answer to your query presented in a box at the top. These are the featured snippets.

They are basically designed to offer quick and concise answers to their question without the need for clicking through the entire website. These answers – or featured snippets – are selected from the top-ranking pages and the link to the source website is mentioned at the end of the snippet.

Featured snippets are also called “zero position” or “position 0.” This is because they appear just above the first organic research result.

One of the best things about featured snippets is that they account for a whopping 35.1% of total clicks on Google’s SERPs. Isn’t that fantastic?

There are different types of featured snippets that Google shows depending on the type of content and user’s query. In this section, we will have a closer look at the 5 main types of featured snippets.

1. The definition box or paragraph

This is one of the most common types of featured snippets. In this, the answer to the user’s query appears in a concise paragraph or box format. This type of featured snippet is used when the user makes a search with “what,” “when” or “who.”  

2. Ordered list

As the name suggests, this type of featured snippet displays the answer in a properly ordered or numbered list.

3. Unordered list 

An unordered list is a type of featured snippet that displays the search results in the form of a bullet list that doesn’t follow any specific order.

Here, Google selects the most relevant and highest-quality YouTube video to show up in the featured snippet.

5. Table 

As you’d have guessed from the name itself, this type of featured snippet displays the answers in the form of tables.

Now that we have talked about the basics and types of featured snippets, let’s understand why you should care about this feature. As a digital marketer, featured snippets can offer you numerous benefits.

Here are some of the reasons why featured snippets have become incredibly important in modern-day digital marketing:

  • They increase your website’s visibility: If your website’s content is selected to be displayed in a featured snippet, it will be incredibly beneficial for your site’s visibility. Since featured snippets appear at the top of Google’s SERP, they can increase your visibility and drive more traffic to your website.
  • It makes your website look more credible: When a part of your content is displayed in a featured snippet, it adds to the credibility of your website. It helps you establish your identity as an industry expert.
  • Better user experience: Featured snippets provide answers to a user’s query quickly and concisely. This saves their time, improves their experience, and encourages them to engage with your content. A survey revealed that 30% of online searchers click on a featured snippet because of the informative and reliable text displayed.

Summing up

So there you have it! That was all about featured snippets and their importance in digital marketing. Overall, featured snippets are an incredibly powerful tool for online marketing professionals who want to improve their SEO and drive more traffic to their websites.

By creating high-quality, informative content with proper formatting and keyword implementation, you can increase your chances of being featured in a snippet and reap all the amazing benefits it has to offer!

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