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Fastest growing Trends in Travel and Tourism 2023

As we move deeper into Q1 of the new year, it’s important to take a look at the fastest-growing trends in travel and tourism for 2023. From the role of new technologies to emerging destinations, these trends are sure to shape the way we travel this year and in years to come.

Sustainable Tourism

Sustainability has become an increasingly important issue in recent years, and it’s no surprise that it’s a top trend for 2023. More and more travelers are looking for eco-friendly options that support local communities and minimize their impact on the environment. From eco-lodges to green transportation options, sustainable tourism is here to stay.

Related Read: Different Types of Vacations


Technology is constantly changing the way we travel, and 2023 is set to bring even more exciting developments. From digital check-ins to virtual reality tours, technology is making travel more efficient and personalized than ever before. Travelers can expect to see more use of facial recognition, voice assistants, and other advanced technologies in airports and hotels.

Culinary Tourism

Food has always been a major part of travel, but in 2023, culinary tourism is set to become even more popular. More travelers are interested in exploring local cuisines, trying new foods, and taking cooking classes. Destinations like Italy, France, and Japan are already known for their culinary offerings but expect to see more emerging destinations with unique food scenes, especially those that offer safe and authentic street food. 

On the other hand, Michelin-starred restaurants, pubs, and country-side eateries have created their own microcosmos under culinary tourism. 

Off-the-beaten-path Destinations

With more people traveling than ever before, many travelers are looking for destinations that are less crowded and off the beaten path. From small towns with hiking routes to hidden beaches, there are plenty of destinations that offer a more authentic travel experience. In 2023, expect to see more travelers seeking out these hidden gems, also because solo travel is trendier than ever which provides full flexibility.

Flexible Travel

By flexible travel, we mean both time and destination-wise. With digital nomads on the rise since the pandemic, set-and-forget email alerts for flight deals are the new black. The majority of solo travelers are flexible with their flight dates and times, giving themselves some wiggle room around their preferred travel dates and a touch of excitement about the unknown. Thus, being adaptable applies to both trip times and destinations. 

People who are flexible travelers do so to budget the cost of their commuting because planes, buses, and trains are the only means of transport that get us from one place to another, without harboring much of a memorable experience in themselves. A flex traveler would also check other close destinations and closeby airports to compare when they have a specific area in mind.

Culture Travel

The most sought-after activities are sometimes the most expensive when traveling as a tourist. However, an increasing number of tourists are finding joy in joining for instance a local cooking class and mingling with the local culture. 

Important to mention that one of the travel trends with the greatest growth is indigenous tourism, and we predict it will be quite popular in 2023. After the lockdowns, people are seeking activities that are truly sustainable and community-driven and that help both the environment and the local hosts.

Transformation Retreats 

The last few years had a significant impact on the way we think about travel, and there’s no wonder wellness tourism is becoming increasingly popular. Travelers are looking for ways to relax, rejuvenate and take care of their mental and physical health while on vacation. From shamanic journeying to luxury restoration centers to mindful yoga in the wilderness, mind, body, spirit trio and thus wellness travel is a trend that is here to sticky stick… In fact, we have a feeling it’s just starting.

Medical Tourism

Statistics show that more people than we actually assume combine a weekend getaway with a certain medical purpose. Interestingly, nose jobs, face lifts, dental work, hair transformations, and so on have their top-rated destinations around the world. For example, Istanbul holds the pulse of hair transplants. Expert surgeons in reputable clinics in Turkey perform anything from an HIV hair transplant to transplanting afro-textured hair with very high success rates.

Celebrity before and after hair transplant pictures are therefore mostly taken in cutting-edge clinics in Istanbul. This is also a trend that is here to stay simply because it just makes sense to travel and achieve a personal goal at the same time (and on the cheap).

In conclusion, borders are wide open again and humans will always travel no matter what. Whether you’re an adventure seeker or a luxury traveler, it’s a good idea to be aware of the latest travel trends and get ready to explore all that the world has to offer.

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