These days, blog writers are choosing to venture out on their own. And who can blame them? The truth is, most writers are solitary creatures, who value their independence. And bloggers are merely writers who have chosen to focus on a specific area of expertise or interest.
This leads me to my first point of generating an income on your travel blog:
- Freelance Blogging
It may not seem like it, but freelance bloggers are highly sought-after. Brands these days know, that to sell and sell profitably, they need to create loyalty above all. Loyalty from their consumers, but also from their staff. When social media mixes with engaging blog posts that grab the audience and hold it captive, your brand will thrive.
Now, for your travel blog, this shouldn’t be too difficult. The truth is, everyone wants to know what’s happening in the opposite end of the world. They want to know the good and the bad, the terrible and the fantastic. And there are companies willing to pay extremely well for you to write about these places and things for them. Watchout for those promotions by Travel+Leasure, Travelzoo, New York Times Travel and get noticed.
- Sell Ad Space
Now, I know that many of us get annoyed with the banner ads that show up on websites left right and center. The funny thing is, these annoying banner ads or Google Ads Network, are creating a profit for the owner of said website (albeit, a small profit).
This is by far the easiest and simplest way to generate money on your travel blog. All you need to do is give the Google Adsense access to your site, and it will do all the work. The more clicks the ad gets on your site, the more money you get. However, don’t overcrowd your site with ads, as this will only irritate your audience and drive your readers away. Try limiting it to two or three ads that are relevant to your niche, and you should be fine.
- Product Reviews
As a travel blogger, finding companies that need products or services promoted shouldn’t be too difficult. This is a wonderful way to create an income from your blog. By promoting a product or service that is relevant to your target audience – like say durable, waterproof hiking boots – then you will be generating an income for yourself, while at the same time, giving your readers important tips for their trip.
It is a good idea to only promote a product or service that is relevant to your niche audience. Writing a review on your blog, about an item that has no bearing on traveling, will only leave your consumers confused. Don’t give your loyal consumers a chance to doubt you.
- Affiliate Marketing
This is like a product review, in the sense that you are advertising someone else’s product or service. However, instead of writing an entire post about it, you will be incorporating it into you blog. This could be as simple a mention and a link to the product or service.
Again, I cannot stress enough how important it is that the things you promote need to align with your brand. If it does not, you will likely end up losing valuable consumers.
- Sell Your Own Products or Services
This is probably the most daunting idea and experience for bloggers, especially those who are just starting out. But, if you have an idea and you are passionate about it, then go for it. It is the same with starting a blog. Why did you decide to become a travel blogger? What drove you to branch out this way?
If you decide that you have a service or a product that you believe your audience would love, then go for it. But don’t go at it alone, especially when launching a product. So many product launches fail because there were too many delicate details that one single person might find challenging. Your best bet is to make solid connections with influencers, and make sure that you build lots of strong leads before you launch your product. You should also have a landing page, that collects emails before the product launch.
If you are going to be selling tours on your site, you are going to need payment software. WeTravel offers great payment software, with step-by-step instructions on how it works.
There are many variables involved in launching a travel service, and it may be best if you make connections with people who have already been in the industry for years. It is okay to ask for help when you need it.
Remember, networking is everything in this digital age. While old-school marketing does still play a significant role in our consumer-driven world, digital marketing and social media are the future. But don’t forget to build strong connections whenever and wherever you can.
While you’re making money, don’t loose sight of why you started travel blogging in the first place. If you lose your vision, it will show in your brand, and you will lose your consumers.