Those of you will remember walking into electronics stores and seeing rows upon rows of cameras. In the days when phones were used for making calls and films were sent off to get developed, there was something very enjoyable about working your way along a row of cameras to see which one ‘felt the best’. With such top quality companies as crkphotoimaging.com.au online, the trend is very much to pick a camera that ticks all your boxes and have it delivered to your door. You can see how well this works for other items of technology but for something as tactile as a camera, is this really the best way forward? The answer has to be a resounding yes for all of the reasons below, and then some.
Shopping Online for Photographers
It doesn’t get any more convenient than sitting in the comfort of your own home shopping on your smartphone or notebook. It can be blowing a hooley outside but you are warm and cosy indoors choosing your new lens or tripod at leisure. Once paid for, you can kick back and relax knowing it will arrive in its shiny packaging in a day or two. Of course, you could have driven to a store but it’s cold and wet and it’s your day off – why would you want to leave the house if you don’t have to?
There are a lot of costs involved in keeping a bricks and mortar store running. As well as the rental of the shop itself there are the utility bills and staff wages. There are also the initial start-up costs which can take ages to earn back, not to mention the likes of all the stands and checkouts etc. The only way to recoup this outlay is to charge more for the goods. Stores aren’t being greedy, they are merely trying to earn a living. An online store doesn’t have anywhere near as many overheads so can sell things cheaper. It’s not rocket science, merely common sense. Have you ever been on the website of your favourite high street store and seen exclusive online offers? These are usually items that have been bought in bulk and are sitting in the warehouse. They don’t have to pay people to unpack them, price them and hang them on racks in a store so they will sell them cheaper online.
Go into a high-end electronics store to look for a camera and you may see 20 or 30 on display. Go online and you will see hundreds. Yes okay, some will argue that having too many to choose from is as bad as having too few, but those clever tools, known as filters, allow you to determine exactly what you want from your camera and that vast array is instantly whittled down to a selection of potential candidates. With just a few clicks, 500 becomes 15, and you can then read through all the specs and make an informed decision as to which best suits your needs.